Light + Fit TikTok
Light + Fit TikTok
To grow yogurt brand Light + Fit’s presence organically on TikTok, I developed a thorough creator-driven system to create and share authentic and trending content. I put together a batch of monthly concepts that were relevant to the brand, including viral recipes, dessert reviews, flavor-inspired outfits and even nail art. From there, I identified appropriate creators to bring each concept to life through doom scrolling (you caught me) and through the TikTok Creator Marketplace. This involved creating intuitive project briefs for each video concept for creators to easily follow, detailed posting instructions and continuing to build a go-to roster for ongoing creator content. I chose trending music from the TikTok Commercial Music Library for each final video, and added text and other design elements when necessary before posts went live. I also used final assets from creators to create additional videos for Light + Fit to post directly to their own feed that were differentiated from the originals to avoid being flagged for duplicative content. Lastly, I put together a posting calendar to make sure both the creators and the brand were aligned on when videos were going live and to avoid brand and creator content being posted too closely together.
