Silk Nextmilk
Silk Nextmilk
For Silk’s viral nepo baby campaign, I contributed towards the social support across TikTok, Stories and Reels as well as a double screen Times Square billboard. Silk leveraged the OG Got Milk campaign by utilizing the children of the famous celebrities from the original campaign, including: Brooklyn Beckham, Sailor Brinkley Cook, Ella Travolta and the O’Neal children. I specifically focused on the content for the O’Neal family, concepting the trick shot idea and bringing it to life. From teasers to individual and group shot videos, I cut together the user-submitted footage into engaging social videos while putting together a Times Square billboard inclusive of all campaign talent.
Client —
Danone
Categories —
Art Direction, Design, Strategy
Alysia Wilkinson