Altra Mont Blanc

Mont Blanc

For Altra Running’s first speed shoe, I provided the art direction and designed a new look and feel for the digital deliverables of the launch that would better express the bold, high-end nature of this new product. While the Mont Blanc is a truly innovative shoe with several tech features avid trail runners seek in their footwear, my team and I wanted to make sure the campaign remained inviting and captured the joy and excitement of a new adventure. The launch campaign included several deliverables to help communicate our message: teaser and launch videos, segmented emails for non purchasers and brand loyalists, and a landing page to showcase the launch campaign and technical product features.

Client —
Altra

Categories —
Animation, Art Direction, Email Design, Design, Web Design

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