Altra Provision 6
Provision 6
To launch the Provision 6, my team and I developed a campaign centered around the emotions and feelings that can stem from even a simple, quick run. Through the buildup, excuses to call it a day, and eventual so-glad-I-finished, the Provision 6 gives the support and guidance any runner needs, exactly when they need it. Several deliverables supported this campaign idea: a launch video and animations that take the consumer through the emotional journey of our runner, teasers for email and social, and a detailed landing page that brings the campaign and technical product information to live as one.
Client —
Altra
Categories —
Animation, Art Direction, Email Design, Design, Web Design
Alysia Wilkinson