Peapod

Peapod

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Design
UI + UX
Illustration
Animation
Video Editing
Email Design

For the online grocery delivery service Peapod, I worked as the design lead on From the Pod, a digital product that functions as a recipe database where users can add ingredients directly from a recipe page to their shopping cart on Peapod.com. The recipe index hosts over 600 recipes, with additional recipes added each month and categorized into an intuitive recipe key. I also created seasonal, interactive content to drive additional traffic to the website, including the Brooklyn Delivered campaign and easy-to-follow recipe videos.