Altra x Kara Goucher
Altra x
Kara Goucher
For the launch of Altra Running’s Paradigm 6, we partnered with Altra Elite Athlete and two-time Olympian, Kara Goucher. Kara’s relationship with the brand paired with her experience running both professionally and personally told a story of emotion and personal triumph. To support the launch of the first Altra shoe inspired by and developed with an Altra Athlete, my team and I created a launch video and behind-the-design video with Kara, as well as a landing page and teasers for email and social.
Client —
Altra
Categories —
Animation, Art Direction, Email Design, Design, Web Design
Alysia Wilkinson