Altra Paid Social

Altra Paid Social

I led the development for Altra’s paid social across TikTok, Instagram and YouTube, driving art direction across platforms. My role included creating detailed shot lists, traveling for lifestyle photoshoots, overseeing talent and styling approvals, as well as sourcing voice-over talent to enhance storytelling. To maximize content versatility, I developed cutdowns and applied text, graphics, and animation, ensuring each asset was engaging and impactful for Altra’s target audience across funnels including brand awareness, consideration and conversion.

Client —
Altra

Categories —
Animation, Art Direction, Design, Paid Social

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